AISample project
Most AI projects don’t fail at the model. They fail at grounding.
The demo works because the question was easy. Production is where the assistant meets a customer asking about a price it has never seen.
6 min read
Insights
Notes on building software that has to earn its keep.
Practical writing on product decisions, AI in production and delivery — no listicles.
- SaaSSample project
Three SaaS decisions you cannot cheaply reverse
Tenancy, permissions and billing are structural. Everything else is a feature you can change on a Tuesday.
7 min read - AutomationSample project
In the Gulf, WhatsApp is already your CRM. It just isn’t searchable.
Deals get agreed in chat threads that no report can see. The fix is not to move customers off WhatsApp — it is to make WhatsApp write to the record.
5 min read
Next step
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