Real Estate

Yes, and the direction matters: the portal feed is generated from your inventory rather than maintained beside it. When a unit is reserved, it comes down everywhere at once. Where a portal only offers a file-based feed, we schedule it and log what was sent, so a listing that failed to update is visible rather than silently stale.

As a ledger derived from the deal record, not a spreadsheet rebuilt each month. Splits, referral shares, tiered rates and clawbacks on cancelled deals are rules in the system, so the figure an agent sees mid-month is the same one finance settles against. Where the rules genuinely vary per deal, the override is recorded with who approved it.

Yes, through the official Business APIs. An incoming message creates or matches a contact, attaches to the unit enquired about where that can be identified, and starts a response clock. The point is not the automation — it is that the enquiry stops living on one agent's phone, so it survives that agent being on leave or leaving.

Usually not, and we will say so if that is the answer. If the CRM handles contacts and pipeline adequately, the cheaper build is an inventory and commission layer beside it with a proper integration, not a replacement. We replace a CRM when it cannot model your unit inventory at all — which is common in off-plan sales with payment plans, and rare otherwise.